Privacy Policy

Preliminary Statement (“our Website”) is a service provided by Ashton Electric Co., LLC (the “Company”) for the following purpose: Residential and Commercial Electrical Services.  Even as the Internet allows us to communicate and exchange information far more easily than in the past, it generates new issues and challenges that must be addressed in this ever-changing digital world.  One of the most important issues that any website owner must address is that of its users’ privacy.  Our privacy policy adheres to all relevant laws, regulations, and customs while being readily accessible and understandable to our users.  We take great pride in our users’ trust in our Website.  For our service to be effective, we must collect certain user information.  If you do not agree with any of the terms or practices described in this Privacy Policy, please do not use our Website.

What does our privacy policy cover?

This policy covers our Website’s treatment of our users’ Personally Identifiable Information (as defined below) that we collect when our users utilize our Website service.  This policy does not apply to the practices of any company that the Company does not control or own, people that the Company does not employ or manage, or third-party websites that the Company does not own, control, or manage.

Why have a privacy policy?

Our policy allows us to collect information from our users in a manner that will allow them to retain control over their personal information but still allow us to make their online visit safe, satisfying, and rewarding.  We use our users’ information to make it easier for our users to access our Website services.  Since access to a user’s section on the site requires authentication of the user’s identity, some information must be provided to know who is accessing the site and which areas that person has access to.  The information allows us to provide our users with a personalized interface to the relevant data to their user profiles.  Use of any of the services on our Website is entirely voluntary; however, if you do not provide the Personally Identifiable Information we request, we may elect not to make the related services available.

What type of information do we collect?

Two types of general information are typically collected online: Anonymous Information and Personally Identifiable Information.

Anonymous information can not be traced back to a specific person.  While we may have a hit counter on a page on our site, that counter only tracks the number of hits, and it does not collect any specific information about our visitors.  This is Anonymous Information.  While anonymous visitors are welcome to browse, registration and agreement to our Terms of Use are required to use our personalized services, including our website’s full features.

Personally Identifiable Information is information that tells us who our users are and includes our users’ names, phone numbers, addresses, and similar information.  This information is needed to allow us to personalize our users’ interfaces with our Website, including the areas of the service they are permitted to access.  When we request Personally Identifiable Information from our users, we include a link to these privacy policies and inform our users what information is required and optional.

When you register for our Website service, you will be asked to enter certain Personally Identifiable Information, including your first and last name, state and zip code or country and postal code for non-US residents, gender, year of birth, and certain occupational/demographic information (Registration Data).  Not all of this information is required to register as a user.  According to our Website Terms of Use, you must keep this Registration Data current to maintain your account.  We may also obtain information from you when you participate in a promotion, purchase online from an advertiser or sponsor, contact us with a suggestion or complaint, or respond to an approved survey.  This information continues to build your information profile.

What about our users, who are children and their parents?

The collection of Personally Identifiable Information from and about children is sometimes necessary.  The Company is sensitive to the issues involved in collecting such information from minors and has taken the following steps to ensure the privacy of any minors accessing our Website.  Due to the nature of the service provided by our Website, we require that certain information from children be collected to properly configure each user’s access to the service.  Our Website established the following guidelines that operate in connection with our adherence to the Federal Children’s Online Privacy Protection Act of 1998 (COPPA): At each request for children’s information, there will be a link to our privacy policy and COPPA statement.  We strongly agree with the intent of COPPA and have structured our COPPA policy to enable us to collect only the information from children necessary for their access to our Website service and, then only after obtaining verifiable consent from their parents.

We strongly recommend that any information about children under 18 submitted to our Website be similar to what our users typically see in their local newspaper. Accordingly, information inappropriate for local newspapers should not be posted on our Website.

Information Disclosure – Will we do it?

The Company will not sell or rent your Personally Identifiable Information to anyone. However, the Company. Will send Personally Identifiable Information about our users to other companies or people when:

  • We have the consent of our users to share the information.
  • We need to share our users’ information to provide a product or service that the user requested.
  • We need to send the information to third parties that provide services on our behalf to provide our users with a product or service they requested. These third parties do not have any right to use the Personally Identifiable Information we provide to them beyond what is necessary to assist us in fulfilling our users’ requests unless the third party is specifically authorized to use the information by our users.
  • We respond to subpoenas, court orders, or legal processes.
  • Your actions on our site violate our Terms of Use or our usage guidelines for our services.

Do we use cookies?

Cookies are pieces of data stored on our users’ hard drives that contain information about our users.  While users are on our site, cookies are not linked to Personally Identifiable Information.  Once our users close their browsers, the cookies terminate.  Cookies allow users to only log into the site once while remembering their usernames and passwords for future access.  Our users may reject cookies, but the rejection will result in more limited access to the services we provide since our services are personalized to our users.  Cookies may also be used to allow our users access to our sweepstakes, contests, and other events.  Some of our advertisers utilize cookies; however, we do not have control over or access to their cookies.  We use cookies to monitor site activity, not user activity.  If you choose not to accept cookies, you should be aware that you may not be able to experience the full functionality of our Website.

Log Files

We collect IP addresses from our users and visitors to track trends, administer the site, and collect broad Anonymous Information for demographics.  The IP addresses are not linked to our users’ or visitors’ Personally Identifiable Information.  We do not monitor our users’ activities within or without our Site.

Sharing of Information

We may share Anonymous Information with our advertisers and partners. This information will not be linked to any Personally Identifiable Information if we do.

Our third-party shipping and credit card processing partners are provided with Personally Identifiable Information to enable them to fulfill our users’ product and service requests properly.  Our partners do not retain, share, store, or use this Personally Identifiable Information for any secondary or other purposes not directly related to fulfilling our users’ product and service requests. In most respects, our users will deal directly with our third-party advertisers and their shipping and credit card processing partners.  Therefore, our users should carefully review our advertisers’ privacy policies and terms and conditions before entering into a transaction with such advertisers.


Our Website contains links to other sites.  Some of these sites may display our product logos, our products, or other content the Company provides.  Please understand that the Company is not responsible for the privacy practices of these other sites.  We recommend that our users be aware when they leave our Website and that they read the privacy policies of the other sites to see how they treat the information they collect.  By providing access to third-party sites or advertisements, the Company is not endorsing the products or services provided by the owners or operators of such websites.


The company plans to publish several newsletters to which our users can subscribe. The newsletters will be emailed; users must provide their contact information to receive them.

Surveys, Contests and Sweepstakes

The Company may offer our users the opportunity to participate in surveys, contests, and sweepstakes via our Website.  To participate, users will be asked to provide information.  Participation in these events is voluntary, giving our users a choice as to whether to provide the requested information.  Information requested for these events may include contact information (name and address), demographic data (zip code and age), and optional information (gender, likes, dislikes).  Contact information will only be used to notify the winners and to award prizes.  Any survey information will be used to improve and monitor our Website service.


The Company takes its commitment to protect our users’ information seriously.  When users submit sensitive information via our Website, the information is protected online and offline.

When our registration and order forms request users to enter sensitive information (credit card or social security numbers), the information is encrypted and protected with SSL technology.  We believe that SSL is the best encryption software available today.  Any page of our site that requests this information will display a lock icon on the bottom of our users’ browsers (Netscape and Internet Explorer).

Even though we use SSL encryption technology to protect our users’ sensitive information online, we also employ internal procedures to protect sensitive information offline.  Access to all of our users’ sensitive information is restricted to only those employees who require access (billing clerks or customer service personnel).  We instruct our employees during their tenure regarding protecting our users’ confidential and sensitive information and perform periodic checks of how the employees adhere to the policies.  We house our servers in a secure and locked facility that restricts access to only those employees and technicians who require access.  Our security policies are periodically reviewed and enhanced as necessary.  Only authorized employees and technicians have access to the information provided by our users.

Due to the nature of technology, our users are also partially responsible for the security of their information.  Since people have become accustomed to the Internet, browser technology has made it easier for everyone to return to their favorite sites without re-entering their usernames and passwords.  While this is easier for surfing, our users’ security could be affected when Personally Identifiable Information is associated with the log-in information.  We strongly recommend that our users not save their usernames and passwords in their browsers and either remember their log-in information or store their usernames and passwords separately to avoid unauthorized access to their information from the users’ computers.

Additional information regarding our security practices can be obtained by emailing questions to [email protected].

We also offer the following advice to our users:

  • If you share your computer with others, remember to log off our Website before leaving your computer.
  • Don’t share your password with anyone. If you store your login information on your computer, remember to password-protect it. No one from our Website will ever ask for your password.
  • If asked, don’t give out your personal information.
  • If you are unsure about the information you provide, please ask us, another administrator, your parents, or another person before posting it.
  • If there is information you would not like to see in your local newspaper, don’t post it on our Website.
  • When in doubt, ask us at [email protected]

Special Offers

Each newly registered user is welcomed with an initial email message that verifies his or her username and password. Registered users will occasionally receive information regarding products, services, newsletters, or other information that we believe may be of interest to them. Since we respect our users’ privacy, we allow all users to opt out of receiving these messages. Please see our opt-out information below.


As we add new services to our Website, we will inform our users of the additional features.  We will also send our users announcements regarding service updates and maintenance information.  Since these messages contain important information regarding the service, our users cannot opt out of receiving these messages.

Corrections to Personal Information

Suppose our users’ Personally Identifiable Information changes due to a move or other circumstances, or a user wishes to terminate his or her participation in our service. In that case, we will try to provide a way to correct, update, or remove that user’s Personally Identifiable Information from our servers.  These updates and removals can be completed on our users’ information pages by our users’ site administrator or by sending a message to [email protected].  We can address these issues via telephone or regular U.S. Postal Service in extenuating circumstances.  Some information may remain on our servers, including in our archived records, after termination of an account.

Opting Out

We value our users’ privacy and have allowed them to “opt out” of having their information used for purposes not directly related to our Website service and the purposes for which the information is requested.  For instance, our registration form has a box that can be checked for users to opt out of having their information used for marketing purposes or shared with third-party partners of our Website.

Suppose a user who previously accepted our newsletter or promotional materials no longer wants to receive these messages. In that case, the user may opt out of receiving additional messages by replying to “unsubscribe” in the email’s subject line or by emailing us at [email protected].  Users may also return to their information page to edit the information regarding receiving messages and newsletters and choose the opt-out option.

Suppose any user information is being shared with third parties or collected by third parties. In that case, we provide prior notice to our users to allow them to make an informed decision regarding whether or not to allow the information to be collected and proceed with the third-party transaction.

Changes to our Privacy Policy

Suppose we decide to change our privacy policy. In that case, we will post the changes on our homepage to inform our users of what information we collect, how we use the information, and under what circumstances we disclose the information to third parties.  Suppose at any time we decide to use Personally Identifiable Information in a manner different from that stated at the time the information was collected. In that case, we will notify users by email.  Users can then opt out of allowing us to use the information.  Users who fail to respond to the change of policy message will not have their information utilized under the new policies since we will implement the policies for all information collected from the time of the change forward.  We will use the information by the privacy policy under which it was collected.


If you feel that our site is not following our privacy policy, you may contact us via email at [email protected]. The Federal Trade Commission also has a complaint hotline that can be reached by phone at (202) 382-4357 or online at

Additional Questions

Any additional questions regarding our privacy policy can be asked via email by sending a message to [email protected]


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